Our Mission
Heart & Hook Apparel: Proud To Be a Second Chance Employer
At Heart & Hook Apparel, we believe in the power of second chances. Our commitment goes beyond producing quality clothing; it’s about making a real difference in the lives of individuals who need it most. That’s why we are proud to be a second chance employer, providing opportunities to those who have been impacted by the criminal justice system.
Partnering with Reentry by Design
To help us fulfill this mission, we’ve partnered with Reentry by Design, an organization dedicated to transforming the reentry experience through innovative, community-driven solutions. They are at the forefront of connecting formerly incarcerated individuals with meaningful employment opportunities, ensuring that talent is not wasted simply because of a criminal record.
Reentry by Design believes that “everyone deserves the opportunity to thrive after incarceration.” By working with them, we are able to tap into a pool of dedicated, resilient individuals who are eager to rebuild their lives. This partnership not only helps us acquire talent, but it also supports a larger movement to change the narrative around reentry.
Why We Believe in Second Chances
In the United States, approximately 1 in 3 adults has a criminal record. The challenges faced by formerly incarcerated individuals are immense—finding stable employment being one of the most difficult. Studies show that nearly 75% of formerly incarcerated individuals remain unemployed a year after their release. The barriers are often insurmountable, leading to a cycle of poverty, recidivism, and limited opportunities.
Our Impact
At Heart & Hook Apparel, we are doing our part to break this cycle. We believe that offering stable employment to those who have served their time is not just an act of social responsibility—it’s a smart business decision. Here’s why:
- Lower Recidivism Rates: Employment reduces recidivism by up to 20%. By providing job opportunities, we help reduce the likelihood of reoffending, making our communities safer.
- Economic Empowerment: Gainful employment is key to financial independence. Our team members gain valuable skills, a steady income, and the confidence to rebuild their lives.
- Diverse and Dedicated Workforce: Our commitment to second chances has brought us a loyal and hardworking team, dedicated to producing quality products with integrity and passion.
The Road Ahead
We are proud of our role as a second chance employer, but there is still much work to be done. The statistics are a reminder of the vast number of individuals who need opportunities to rebuild their lives:
- Over 600,000 people are released from U.S. prisons each year.
- 76% of people released from prison are rearrested within five years, largely due to lack of employment opportunities.
Heart & Hook Apparel, in partnership with Reentry by Design, is dedicated to being part of the solution. By supporting our brand, you are not just buying clothing—you are contributing to a movement that gives people a chance to start anew.
Join Us in Making a Difference
When you choose Heart & Hook Apparel, you’re choosing to stand with a company that believes in the dignity and potential of every individual. Together with Reentry by Design, we can create a future where everyone has the opportunity to succeed, no matter their past.
